Homestead Housing Data
Retail Incentive MonitorNo. 7 · October 2026
Retail Incentive Monitor · United StatesPrograms to 30 September 2026, shipments to August 2026
Builders add rate offers as multi section shipments slip
Seven more retail programs were running at the end of September than a month earlier. Captive lenders added three promotional rate offers aimed at multi section homes, where shipments are below last year
1Programs running at the end of September
We found 94 active retail programs from 16 builders and their captive lenders. Most new programs in September were cash rebates and promotional rates on multi section homes, and most end on 31 December, which points to builders clearing 2026 model year inventory before the new year.1
| Incentive | Programs | Builders | Median offer | Change in month |
|---|---|---|---|---|
| Cash rebate to buyer | 31 | 11 | $3,500 | +4 |
| Retailer allowance | 22 | 9 | $2,000 | +1 |
| Promotional rate | 14 | 6 | 5.99% APR | +3 |
| Free options or upgrades | 18 | 10 | $4,200 | No change |
| Extended warranty | 9 | 7 | 2 years | 1 fewer |
| All programs | 94 | 16 | +7 |
Source: builder and retailer program pages, captive and published lender rate sheets, Homestead Housing Data review
2New and changed programs in September
Nine programs started in September and two ended. The five largest by expected reach are below. The national builder rate offer is the lowest promotional rate we have recorded since the monitor began in March.
| Builder | Incentive | Offer | Homes | Ends |
|---|---|---|---|---|
| National builder, captive lender | Promotional rate | 5.99% APR, 20 years | Multi section | 31 Dec |
| Southeast regional builder | Cash rebate | $5,000 | Multi section, 2026 models | 30 Nov |
| National builder | Cash rebate | $3,000 | Single section | 31 Dec |
| Texas builder | Retailer allowance | $2,500 | Single section | 31 Oct |
| Midwest builder | Free options | $3,800 package | All homes | 15 Nov |
Source: builder and retailer program pages, captive and published lender rate sheets, Homestead Housing Data review
3Shipments
Builders shipped 8,600 homes in August, against 8,800 a year earlier. Single section shipments rose 2.6 percent to 4,000, while multi section shipments fell 6.1 percent to 4,600, the third month in a row below the prior year.2
Source: HUD manufactured housing program production data, Census Bureau Manufactured Housing Survey, Homestead Housing Data
Source: HUD manufactured housing program production data, Census Bureau Manufactured Housing Survey, Homestead Housing Data
4Against the Shipment Report
5What to watch in October
Whether other captive lenders match the 5.99 percent rate before the end of the year, September shipments in next month's Shipment Report, and how many programs ending on 31 October are extended.
How this monitor is built
- A program counts when its terms are published by the builder, its captive lender or a retailer acting for the builder
- Each program is recorded with its offer, eligible homes and model years, start and end dates, and kept after it ends
- Shipment shares join each builder's programs to the same builder's shipments in the Shipment Report
Approved for subscribersRachel DunmoreHead of Market Analysis · 9 October 2026
1 Builder counts are distinct builders. One builder can run several programs, so builder counts do not add across rows.
2 Shipments are homes shipped from plants to retailers, not seasonally adjusted. A multi section home counts as one home.